Hey, I’m Melanie.

For over two decades, I’ve worked with some of the most pioneering companies – Red Bull, Breitling, Diageo, Coty to name a few – and gained incredible experience on how to build brands and make ideas succeed in the world.

Born and raised in East-Germany, I now live between Palma and Leipzig, after close to 15 years in Sydney, Australia.

I’m passionate about turning creative ideas into real, meaningful, impactful results. Whether it’s leading fun, innovative campaigns or engaging team initiatives, I focus on creating meaningful work.

One of my favourite moments was leading a company-wide engagement initiative called “The Rowing Challenge” at Diageo Australia. The 3-day event united employees company-wide, connected teams across departments, raised funds for a meaningful cause, and created an energy that lasted long after the event ended. I’ve also led sustainability projects that encouraged brands and consumers to think more consciously and act more purposefully.

Besides my corporate roles I have loved developing creative entrepreneurial projects such as Localspotter.com, a lifestyle blog that reached 20,000 people every month or ROCCAPINA, a high-end Italian sandal brand.

Ways we can get started together

➤ Listen to Happily Visible

➤ Book me for fractional work

A little bit more about me

01

My personal values

I have learnt to trust my intuition, my inner voice, to guide my decisions. Self-determination: I relentlessly pursue my dreams. A free-spirited adventurer at heart, I place high value on freedom, authenticity and growth and having fun whilst exploring and creating life. All while letting empathy being my guiding light.

02

I love to work with

I enjoy collaborating with ambitious, creative and growth-focussed individuals who want to make a positive impact in this world.

03

I love personality tests

Myer-Briggs: As an ISFP-A I love to explore and use my imagination, creativity and insight to craft bold ideas that speak to people’s hearts. I easily relate to others’ emotions and believe in “live and let live” – even when it’s hard. I can be tenacious when it comes to things that I feel passionate about and believe in. As part-time adrenaline junkie I live by the motto ”A ship is safe in harbor, but that’s not what ships are for.’ As a parent I encourage my girl to be her true and authentic self.

As the Magician archetype I thrive on transformation that positively impacts people’s lives. I love empowering and inspiring individuals to unlock their inner potential, helping them stand out from the crowd.

My Gallup CliftonStrengths assessment revealed that I possess the strengths of a maximizer, activator, futuristic thinker, with elements of relator and strategic thinking.”

As a Manifesting Generator 5/1 in Human Design I have great capacity to move with speed across a multitude of projects, acting as a force of change, inspiring you to see new possibilities and helping you explore new territory.

How I can support you

I offer flexible partner-style support — like having your own brand & creative brainpower on-call. I don’t sell hours, but work in monthly packages where you always know what’s included, and we adjust based on what’s most needed. I help you see and realize potentials and maximize opportunities and growth. I make your brand and company feel like you, attract the right people, and lead and communicate with heart.

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