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Personal Branding Checklist: Where to start

Well let’s look at the definition of what personal branding is at first and then dive into the points you need to consider.

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.[1]

  1. Define Your Brand Identity: Identify your unique strengths, values, and passions that will form the foundation of your personal brand.a. Self-Assessment: Start to understand your unique qualities, strengths, and weaknesses.
    • What are my core values and beliefs?
    • What are my strengths and areas of expertise?
    • What are my passions and interests?
    • What sets me apart from others in my field?

    b. Audience Research: Research your target audience or ideal clients. Understand who they want to connect with:

    • Who is my ideal audience, and what are their needs?
    • What problems or challenges can I help them solve?
    • How do they prefer to consume information and engage with brands?

    c. Brand Personality: Define the personality you want to convey through your personal brand. Who are you? Professional, friendly, authoritative, creative, or something else? Provide examples of brands or individuals with similar personalities for reference. Think about your style of talking, tone and voice here too – are you loud and proud or rather finely spoken, subtle in your words and the way you express your thoughts.

    Here is a fun and comprehensive list of brand personality examples.

    d. Brand Values: Identify your core values that align with your personal brand. These values should be visible in your actions, in your content, and in your messaging. Ask yourself:

    • What values do I want to be associated with?
    • How can I demonstrate these values in my interactions and in my content?
  2. Create a Compelling Brand Statement: Craft a clear and concise brand statement that communicates their unique value proposition.a. Unique Selling Proposition (USP): Pinpoint your unique selling proposition or what sets you apart from others in your field or area of work. So for examples – if you offer coaching services, what kind of coach are you and what is your coaching style, what are your topics and how do you convey them. Do you have a unique perspective, or a distinctive approach to problem-solving?
  3. Optimize Online Presence: Enhance your LinkedIn profile, personal website, or social media profiles to align with their personal brand.
  4. Content Strategy: Create and share content that reflects your brand’s message and engages with your target audience.a. Brand Story: Craft a compelling brand story that shares your journey, what you have done through, your challenges, and what brought you to this point. How did you get here and why are you doing what you do now? This story should resonate with your audience and reach them on an emotional level. So be real and be authentic.
  5. Networking and Relationship Building: Build meaningful connections and relationships both online and offline.
  6. Visual Branding: Be consistent with your visual elements, such as logos, colors, and imagery, that reinforce your brand identity.a. Visual Branding: Define what colours and fonts you want to use. Consider using other visual elements (e.g., logos) that align with your brand identity.
  7. Online Reputation Management: Monitor and manage your online reputation, including responding to feedback and reviews. Make sure you connect with your clients after projects to ask them for reviews on Google Reviews, Facebook or video shout outs on Instagram. It will help build trust with your audience.
  8. Track Progress: Set measurable goals (SMART goals) for your personal branding efforts and track their progress regularly.
  9. Additional Resources: Here is a list of books, articles I recommend:

By going through these steps, you can gain a clearer understanding of your brand identity and how to express it effectively. This information will serve as the foundation for everything you create and communicate.

If you need additional support with your personal branding journey, for example reviewing your visual strategy for social media or optimizing your website presence – reach out, I’m happy to help!

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