“I bring a highly intuitive approach to leadership and strategy, ensuring solutions are not only creative and forward-thinking but also deeply aligned with people’s motivations and values.”
Company: Social Enterprise Startup, 2022 Leipzig Project: Head of Marketing / Brand Partner & Strategy Development
Development Mission/Vision/Purpose
Develop OKR strategy
Develop video content that lift the face of the brand; source influencer and ambassador collaboration to increase reach and sell-through
SEO analysis + SEO concept to increase organic traffic and organic turnover
Results: Developed marketing team of a D2C sustainability e-commerce startup from the ground up, growing an international team from zero to 10 within a year while achieving all yearly KPIs and growing revenue from 200,000€ to 7 figures in the first year, doubling the 2nd year achieving triple digit sales growth YOY
Company: Social Enterprise Startup Project: Creative Brand Partner & Fractional Head of Marketing
Review and optimize social media marketing/output
Develop newsletter marketing
Develop social media strategy
Develop video ideas that lift the face of the brand; source influencer and ambassador collaboration
SEO analysis + SEO concept
Results: Developed influencer marketing of a D2C sustainability e-commerce startup, growing revenue consistently alongside strong SEO performance increase through technical and on-page content SEO optimisation; developing and optimising social media ad formats to support consistent revenue growth across online shop
